71% of users viewed a blog post on their journey to conversion. That’s why the credibility of a successful content marketing strategy is vital for firms looking to attract new clients and employees, falling behind will cause firms to lose visibility online as competitors digitally evolve.
Search engine users expect to be able to learn about all potential investments and commitments online. With the legal industry being a sector containing a mammoth amount of information the use of digital marketing not only raises visibility but educates potential clients and employees about the firm. This can have a huge influence over the final conversion and what firm they choose.
Learn how the top 100 global firms performed digitally over 10 major marketing aspects learn more by reading our report on law firm marketing.