We’re delighted to announce The Royal Mint has engaged Candyspace to deliver its new digital vision for coin collectors.
The Royal Mint is Britain’s oldest business, having produced UK coins crafted from precious metals for over 1,100 years.
To further engage its audience and diversify its customer base, The Royal Mint has appointed Candyspace to support its digital transformation, leveraging the powerful capabilities of the Optimizely digital experience platform.
The Royal Mint has deepened its investment in the Optimizely suite, with the Optimizely DAM selected to underpin the new collections platform due to its extensibility across the entire Optimizely product suite and The Royal Mint’s digital estate, and for its AI-tagging of content.
A new project, designed to improve the online customer experience, will be launching later this year.
Rich Hobbs, Group IT Director at The Royal Mint, said, “We’re excited to partner with Candyspace in this next phase of our digital journey. With a shared vision for innovation, we look forward to creating a better experience for our customers.”
Candyspace CEO, Tom Thorne said, “The Royal Mint has a deep and important heritage, and it’s fantastic to partner with such a forward-thinking organisation that continues to drive innovation. We’re pleased to be working with their visionary technical, marketing and digital product teams to bring to life their ambitions for this project.”
BusinessTechUX
Candyspace
Candyspace are experts in designing, building and optimising digital products. We create websites, mobile apps and commerce solutions for ambitious organisations investing in growth and digital transformation. We are trusted to deliver by some of the world’s best-known brands, including ITV, Rolls-Royce, Mazda, Mars and Colgate.
Our vision is to create digital products loved by everyone: the businesses we work with, their customers and our own team of passionate experts. We do that by finding the sweetspot between business need and customer demand, fusing insight, creativity and technology to build products that create value.
Candyspace has a proven process to bring quality digital products to market at speed, combining our industry-leading design and UX capabilities with a deep expertise in technology. Through this, we’re able to increase adoption, conversion and retention on those products; generate repeatable revenues streams; and improve customer engagement and advocacy. We reduce risk, cost and complexity, while helping our clients embrace a test-and-learn culture.
Once launched, we test, learn and optimise our digital products through data insights, with a continued relentless focus on delivering value to the business and relevance to its customers.
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