70% of marketers recognise that experimentation will become an integral part of digital success over the next two years. With the value of the experimentation market rapidly growing those companies that choose to ignore the number one method to drive CRO risk falling behind their competitors.
Only 57% of digital professionals have decided on a cut off point for experimentation tests. Leaving the software to continuously gather data and deepen the understanding on how their organisation’s website visitors react. With an ambitious strategy like this, digital teams need to be equipped with technology that has the capability to harvest the large volume of data.
Selecting a marketing leading solution that is well known for executing top tier experimentations is vital to getting the most out of your site users. Discover more about what Optimizely Experiments offers its customers in our technology guide.