The RAF Benevolent Fund (RAFBF) offers welfare support to veterans and serving Royal Air Force personnel, and their families.
Access was appointed by the charity in 2020 to design and build a new web platform with the objective of driving greater on-site engagement and actions, including requests for support, online donations, and fundraising initiatives.
Their website caters for multiple audiences: those seeking support and those wishing to provide support. Wanting their site to work harder, Access was briefed to a)make finding the right support easier, b) drive more online donations.
Through our in-depth user research and journey mapping, we identified that better navigation would not only increase the number of people able to access the charity’s services, but it would also make donating much quicker and simpler too. Now, at the top of the page, visitors can hit ‘Support Finder’ or ‘Donate’ and reach their desired content much faster.
Combining that membership insight with innovative technical solutions such as a Support Finder tool, a Progressive Web App and backend CRM data integration support – the new website launched in late 2021 and now povides improved user experience and drives better onsite engagement as a result.
Best User Experience: Bronze