The Perfume Shop has been the UK’s leading specialist fragrance retailer since 1992, boasting a presence in over 200 locations across the UK and Ireland.
Our mission is clear: we share our genuine passion for perfume and people while offering the most knowledgeable fragrance expertise on the high street. At The Perfume Shop, we work every day to provide our customers with an all-inclusive purchasing experience, both in store and online, to guarantee them the same experience everywhere they are, regardless they prefer to shop in person or from their smartphone.
Our customers expect a premium shopping experience with interactive features and opportunities to explore the fragrance world. To meet these expectations and enhance customer loyalty, we are constantly exploring new trends to innovate our app. This includes leveraging engaging tools and, crucially, enhancing our digital design. We believe that this dual approach not only demonstrates our commitment to innovation but also maintains alignment with our brand identity, ensuring we uphold our leadership in the perfume market.
UX: Bronze