When it comes to football, exposure is everything and the players are gods, wielding power that reaches far beyond the field. They fill our social feeds. They are our phone backgrounds, on our walls. They are part of global culture. For the male players that is…
In a world where audience equals revenue, there’s 1 big question: why is FIFA Women’s World Cup getting less than 10% of the audience of men’s channels?
Since a third of all fans interested in men’s football are also interested in women’s football,* We were tasked to grow the social audience, and create new commercial opportunities for FIFA through world-class social and influencer content, campaigns to win legions of new fans – and engage a fair share of the audience.
Best Use of Content: Silver