Not a day goes by without another story in the news of another retailer in trouble. Nearly 650 have shut down since the start of 2018 – and this downward trend seems to be continuing.
Whatever the reason for failure, times have changed in the world of retail and ecommerce – convenience and a personal experience is what customers want, and retail brands need to deliver or risk heading the same way as those 650.
A personalised, connected shopping experience can only occur when the right systems are working in harmony behind the scenes – something that Sitecore Experience Commerce 9 can help with.
Read about how we believe the future of retail and ecommerce is all about ‘connected experience’.