Though digital detailing isn’t new, it has certainly taken on new relevance post COVID-19. Forced to change, many digitisation projects were postponed indefinitely because they were considered too risky to be moved forward.
The traditional approach must shift from delivering promotions through a sales representative to managing a journey engaging HCPs and customers across diverse points of contact. Pharma companies must not only excel in product innovation; they also need to deliver on customer-centricity.
Download our report to discover how companies can reinvent detailing to drive growth.
To learn more, read the full report
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CI&T
CI&T (NYSE:CINT) is a global hyper digital specialist, a partner in AI-powered digital transformation and efficiency for 100+ large enterprises and fast growth clients. As digital natives, CI&T brings a 28-year track record of accelerating business impact through complete and scalable digital solutions. With a global presence in nine countries and a nearshore delivery model, CI&T provides strategy, data science, design, and engineering, unlocking top-line growth, improving customer experience and driving operational efficiency. Recognised by Forrester as a Leader in Modern Application Development Services, CI&T is the Employer of Choice for more than 6,500 professionals.
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