Pharmaceutical drugs are highly regulated and complex products, which makes the job of pharma marketers far more complicated and difficult than in other industries. Not to mention physicians’ frustration with impersonal approaches and patients having their needs unmet.
The traditional approach must shift from delivering promotions through a sales representative to managing a better customer experience and engaging stakeholders across different touchpoints. Pharma companies must not only have differentiated products, but they also need a clear customer experience.
The pharma companies who will be left behind will continue to do what’s worked in the past. In order to grow and be successful in the next few years, incremental shifts in thinking and innovation is what’s needed for pharma to reinvent itself.