94% of companies are investing into further experimentation marketing including platforms and tools that are capable of returning the investment. A reason for the percentage being so high is due to experimentation being the most efficient strategy to drive CRO.
60% of the marketers that use A/B testing use the software on landing pages to experiment with conversion and bounce rates. The aim to get the user to convert or achieve a certain goal can be aided by trialling two visual differences to a chosen percentage of the audience.
Split testing can be used on different forms of digital marketing and isn’t limited to just websites or landing pages. To learn more about experimentation and the Contentful Optimizely plugin read our guide.