In the world of Digital Experience Platforms (DXP), a prominent research firm has released its Q4 DXP report. A leading contender has received praise for its deep market insight and advanced personalisation capabilities. Acknowledged for its transparent marketing effectiveness, this platform presents a seamlessly integrated suite of Software as a Service (SaaS) applications built around a robust Platform as a Service (PaaS) core.
Its core lies in delivering comprehensive services, empowering digital organisations to effortlessly construct tailored DXPs with a flexible foundation. Embracing a flexible stance in its design approach, the platform ensures adaptability to a range of customer needs.
Committed to artificial intelligence (AI), its roadmap prioritises a test-and-learn methodology, concentrating on content creation workflows through strategic collaborations with industry leaders. Earning top scores in 11 criteria, including AI/ML and campaign management, this platform emerges as the preferred choice for enterprises prioritising content, experimentation, and a well-rounded DXP approach. Learn more about why Optimizely has been named a leader in digital experience platforms in the Forrester Wave report.