What if innovation could make information more exciting? A truly unique visitor experience was needed to showcase Intel’s pre-eminent role in the 5G data economy.
We leapt on the challenge to transform Intel’s data-rich product stories into a visceral, visually arresting and meaningful live experience to help them shine and attract visitors at Mobile World Congress 2022 – the brand’s first post-pandemic, major live event experience since 2019.
So how to go about telling stories in a way that customers find compelling and memory making?
The Datascape was born from the power of custom written code, the wild potential of multisource data and the vision to create an incredible wall of sensory experiences. At the cutting edge of technology and innovation, this parametric digital sculpture encourages interaction with beautiful, data-driven content streams in real-time. Content streams that use you and your movements as inspiration, ever-changing and infinite in combination and possibility.
Technology-driven Experience: Gold