In M&A, the headline number grabs attention, but the deal structure defines real success.
A well-structured deal isn’t just about valuation. It’s about aligning incentives, managing risk, preserving legacy, and ensuring post-deal continuity.
Here’s what the anatomy of a strong deal structure typically includes:
- Clarity on Consideration: Cash vs. earn-out vs. equity. Each has its place depending on ambition, risk appetite, and the business’s growth trajectory.
- Defined Performance Triggers: Earn-outs can work well, but only if metrics are clear, achievable, and aligned with the business’s operations.
- Balanced Risk & Reward: Buyers want upside, sellers want certainty. A great structure bridges the two, maximising value while protecting against future shocks.
- Cultural & Operational Continuity: A good deal ensures the DNA of the business, and its people, survives and thrives. Post-deal integration is just as crucial as pre-deal negotiation.
Strategic Fit & Vision: A deal should serve a purpose beyond the transaction. That’s why the best structures support long-term strategic alignment.
At M&A Advisory, we specialise in crafting deal structures that are not only financially sound but also emotionally intelligent. We help our clients exit with pride and confidence, knowing that their legacy is in safe hands.
Because a good deal isn’t just about the price. It’s about progress, with purpose.
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M&A Advisory
M&A Advisory is a central London based mergers and acquisition specialist advising on company sale and acquisition in the global PR, marketing communications and Martech sectors. With a 25-year heritage, the practice is built upon excellent market knowledge, sound business experience and the highest possible deal completion rates. The team are all experienced professionals and business practitioners who deliver a high quality, cost-effective advisory and execution service. There is a focus on maximising value by ensuring a strong cultural fit and an outstanding business proposition.
M&A Advisory can advise on the right timing, find the optimum partner, consider all cultural and business issues, and recommend the best path to value. Whether there is a need to establish how much a business is worth, how much value can be added before a sale, what buyers are looking for, or deal with unsolicited approaches, M&A Advisory can help.
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