In today’s legal marketplace, increasing competition has put more pressure than ever on law firms to stand out from the crowd. And there’s nowhere better to do that than with your website.
Many lists of best practices for law firms’ websites cover design, use of templates, the importance of lawyer bio pages, and writing for SEO. These are all extremely important aspects of a successful law firm website, but we like to think a little more strategically.
Law firm websites can be complex beasts, usually with a high number of pages, and targeted towards a number of different client segments. Your website can never be the finished article. It requires constant updates and attention. Your clients will change as they’re with you, selecting you for different legal services, or growing older and requiring different services and a different approach. And they desire a personalised, individualised experience.
Your website is a long-term investment, and whilst client trends and technology may change, you’ll always have one. It’s better to think big and make decisions strategically.
Read our 5 ultimate website best practices for law firms.