TfL Go is Transport for London’s innovative new travel app. The flagship product introduces a new, carefully crafted, inclusive design language and a bold innovative approach to digital mapping. Since its launch in 2020, the app has been adopted by millions of Londoners and added new features, such as live busyness, in June 2021.
The challenge was developing a product that works for all, including customers with significant challenges. TfL Go is designed for everyone. Live step-free mode includes detailed information for wheelchair users. The design language is clear, calm, reassuring, taking neurodiversity and anxiety into account. It works well in large type, landscape and as a voice experience for blind customers.
The design builds on the typography, iconography and elements of TfL’s iconic brand and wayfinding system, while introducing new digital behaviours. The live map feels responsive and tactile, shows live updates, and easily changes to a live step-free mode.
The experience feels familiar, yet completely new and sets the foundations for the design of all our future digital products.
To create a product like this, TfL Digital introduced a strategic, design-led approach, focused on innovation and craft. TfL Go and digital displays are our first products to launch.
Product Design & Build: Gold