UK Finance were looking for ways to adapt their long-running and hugely successful Take Five to Stop Fraud campaign to SME audiences. The goal was to target time-poor leaders in SMEs, who might not take the issue seriously, and provide them with information them and advice on how to spot and avoid fraud in the workplace.
The tool went beyond simple messaging, instead offering emotive examples of how bad actors use everyday communication tools to try and defraud small businesses. Using storytelling with examples and advice created an experience that effective at conveying the dangers and how to be vigilant of them.
UK Finance launched the tool in November on their site and it was a great success, with high levels of user engagement and completion.
Business: Silver
The team at Four responsible for building this were: