Our savvy consultants predicted Google’s Helpful Content Algorithm Update well before it happened, so ellaOne’s content was optimised for many months before this huge update in August 2022. In that same month, organic transactions to online purchases were at the highest level ever at 595. One could argue that ellaOne’s website is almost exclusively helpful content.
The fact overall site visibility shot up by 94% (1.6% to 26%) since we began working with ellaOne is a huge achievement, when you consider how sensitive the Google algorithm is towards health websites. We’re competing against some of the most well-known and respected health websites and retailers in the world. And even when it comes to branded keyword ranking, we’re vying with the likes of Boots and Superdrug.
Use of Digital Media: Silver