Travellers anticipate a smooth experience, particularly on their smartphones.
Disappointingly, an astonishing 84% of travel companies in the travel sector have websites plagued with usability issues. Considering that 1 in 6 people worldwide face significant disabilities, neglecting website accessibility not only excludes a portion of potential customers but also undermines inclusivity.
Mobile devices contribute to over 60% of traffic in the travel industry. A user-friendly app or website enables travellers to check in, track luggage, and even pre-order in-flight meals – all conveniently accessible at their fingertips. Therefore, optimising this channel is imperative for success.
Explore website best practices further and unlock the potential to transform your travel website into a revenue-generating force. Download your copy of our Airline Digital Transformation Report now to learn more.