When you think of social media advertising normally your first thought is Facebook as it’s been around the longest and it’s quite common to be the first platform to try for brands. One of the biggest benefits is that it’s so versatile it can be used as part of the marketing mix for most if not all industries due to the size of their market share.
If you’re thinking about marketing on Meta, partner with our paid social experts who can help guide, scale and grow your business as well as provide additional support with other channels.
How did we achieve this? We leaned into Meta’s Advantage Plus offering which helped mitigate the impact of ad spend reduction across the account. We were able to push performance in key areas like profitability where we focused on campaign efficiency through creative testing.
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We let the data do the talking
Basing your decisions on what the data is telling you rather than your opinion is critical to achieving performance on paid social. We believe you cannot optimise an account efficiently if you do not know what you’re working towards, which is why it’s just as important to understand your KPIs.
We focus on creative testing
Without images, videos, or catalogues how can you be advertising on Facebook and Instagram. Creative is crucial in our eyes. We utilise AB testing to understand what works with your different audience and we strive to tailor the messaging throughout each stage of the purchasing journey.
Targeting is the foundation
Lastly, if you’re not targeting the right people how can you expect optimal performance. We believe in conducting research beyond social media into your brand and market to identify new consumer segments that reach further than your target audience. Meta’s targeting capabilities allow us to create lookalike audiences based on first-party data, plus we can target users depending on their interests and behaviours.
Adopting influencers into your paid social activity can enhance your current performance and adds another layer of authenticity by building genuine connections with new customers. You don’t have to use mega creators to achieve results, it’s important you find the right creators that align with your brand and that could be sourcing a mix of nano and micro-influencers.
An omni-channel approach to raising awareness with new audiences allows you to exceed your existing reach as you’re able to go beyond your current market. Utilising Meta’s lookalike audiences this enabled us to find similar users to our current customers which drove the CPA down.
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Ready to get started? Get in touch with our team today.