Ronnie Scott’s Jazz Club opened in Soho in the 1950s, and since then the venue’s lively, 7-day-a-week schedule of performances by jazz, soul and funk artists has borne witness to peerless musicians like Prince and Jimi Hendrix. The club welcomes thousands of visitors through their doors each week.
Their previous website was built nearly 15 years ago, long before the advent of online ticketing platforms, and so at the time a bespoke ticketing solution was built directly into the website’s CMS. Even today, compared to common ticketing platforms, this continued to offer the big advantage that the club didn’t need to pay commission on any of their sales, which would amount to tens if not hundreds of thousands of pounds each year.
However, over time, the old website’s ticketing solution had become error-prone and difficult to use for both staff and customers. Ten4 Design was selected to rebuild their website from scratch, with a totally reconceived ticketing platform built into a brand new CMS — one that would bring Ronnie Scott’s public digital identity into the 21st century while transforming how staff carried out key tasks every day.
Transformation Project: Silver