BIMA Awards 2024 Reflect Digital

Reflect Digital is a performance marketing agency, of 37 staff, specialising in behavioural science. Everything we do is driven by our core values:

• We’re a family
• Love our craft
• Going for gold

Our values and culture are cited as one of the biggest reasons people join us and why we’ve had 5 employees return since 2021. These contributions also saw us listed as one of WOW’s most admired agencies in their annual BenchPress report in 2023.

From 2023 to 2024 we implemented several innovative ideas to help tackle the three core areas:

Skills Gap

• Aspiration Digital – accelerating 550 digital careers
• 10 talks delivered by our team to universities and schools
• 3 summer interns taken each year – with a 30% hire rate
• 13 work experience placements

Culture

• Weekly and quarterly feedback surveys to our team
• Quarterly team days
• Star of the month – voted by the team
• Humble brag slack channels
• Wellbeing afternoons and sessions hosted by our MHFAs

Growth

• Leadership training for HODs
• Mentoring – external and internal
• Accountability partners
• Agency programmes
• Protected learning time
• Personalised CPDs and scorecards

These initiatives have driven:

• NPS of 81
• eNPS of 42
• 2,342 LinkedIn learning videos watched
• 2,956 hours logged against learning
• 7 internal promotions

As an agency, we’ve also seen an increase in the quality of leads generated and have recently won projects for brands like RSPCA, HelloFresh, and GuideDogs.

Agency of the Year: Gold