As with many digital marketing tactics, creating a personalised experience can result in a high ROI. The problem that many marketers face is they don’t get the implementation right. Capabilities across teams vary massively. It’s important to have the correct planning in place before embarking on creating personalised experiences across an organisation’s digital estate.
We take a closer look at creating personalised online experiences and how simple it can be to achieve using Sitecore’s inbuilt features. Take the first step to improve your organisation’s personalisation.