While online customer behaviour evolves at speed, one crucial element remains constant: organic discovery. Did you know that nearly half (45.1%) of all search clicks are still organic? This powerful statistic underscores the enduring importance of attracting audiences naturally through search engines and other online platforms.
The challenge for brands remains: how do they stay on top of the search results? From captivating storytelling to mastering the nuances of search engines and harnessing the rise of instant search results, brushing up on your Search Engine Optimisation knowledge has never been so important.
To stay ahead of the curve and ensure high-intent customers find you, read our SEO Travel Tips to unlock the full potential of your brand!