Personalisation can be utilised in more channels than just an organisation’s website. Creating a unique message in an email subject line can increase open rates by up to 50%.
Automation software can streamline this process to deliver a unique email to each user in your organisation’s database.
Alongside personalisation, interactive emails can drive click-through rates up to 300%. Including A/B testing in emails can build your company’s knowledge of its customers and learn what content and features get the best response from each unique consumer.
Using email correctly can be pivotal in an effective digital strategy. Speaking and working with a specialist that has knowledge of email marketing in insurance companies allows for a seamless partnership to get the most out of your brand’s online presence and work towards increasing digital results.