Casella Family Brands, a large well-known wine producer from Australia, decided to launch a new premium wine brand in the European market, called ‘Pepperbox’.
They had the name and an idea of their target market (male, 35-45 years), but they had no brand, no brand positioning, no messaging, no visual identify, no ‘go-to-market’ plan. So they turned to Brightful to help.
Brightful delivered the brand positioning, visual identity, photography, video ads, website, in-store promotion and social media content and scheduling.
The commercial results of Brightful’s Pepperbox campaign has been amazing:
No.1 Australian wine NPD over £4.50 (in the UK)
Pepperbox is now listed in Tesco, Waitrose, Ocado, Bargain Booze
Best NPD launch for Casella Family Brands in the last 10 years
Over 46,000 customers
Over 97,000 units/bottles sold
Over 16,000 cases sold
23% repeat rate
The digital impact of Brightful’s work has also been equally impressive:
We’ve reached 4M people on average 2.5 times since the launch of the campaign
Our ads have been viewed 10M times since launch
We’ve driven over 50,000 clicks to our retail partners
Our YouTube Videos have been viewed over 70K times ***
Consumer Goods: Gold
Brightful
Winchester Creatives