BIMA Awards 2024 People-first performance marketing

Produced by: Launch

Winner

People-first performance marketing

Launch is an independent performance marketing agency delivering paid media, CRO and analytics. We’re on a mission to be the happiest performance marketing agency in the world.

This may sound fluffy, but being powered by happiness is not about a ripple effect. We want to make waves – setting a new standard for agency culture, client relations and customer connection. We’re doing this by perfecting three things at once: powerful client relationships, innovative people driven performance marketing campaigns, and a psychologically safe agency culture where our people are empowered to become leading industry voices.

The impact of this approach? In a world where agencies struggle to retain and win clients, and face declining margins, fast-rising salary costs and high staff turnover, we’re bucking the trend with record-breaking performance.   In the last five years, turnover’s grown 500% and head count by 357%.

Throughout this period of growth we’ve maintained a 9.1/10 employee happiness score and 73 NPS from our annual client survey, with average client score 84% (both considered “excellent” by Retently) .

Launch’s powered by happiness ethos is working so well that founder Jaye is regularly invited to speak a****t business events to promote the advantages of happiness in the workplace.

Categories

Agency of the Year: Silver