Furthermore

Founded in 2013, Furthermore is a user experience and service design consultancy that helps businesses challenge conventional thinking, improve customer experiences, and launch new products or services. Our talented team of designers, researchers, strategists and project managers have worked across a wide range of sectors including professional services, publishing, healthcare, public sector, social enterprise, and education. We have a very successful track record of delivering product design projects on time and on budget while simultaneously upskilling and training teams in design methodology. Many clients grow to consider us an extension of the internal team and come back time and again for our expertise and strategic input. 

Everything we do is guided by three principles: 

Holistic vision
We always look at the complete picture and work to understand the marketplace, business challenges and end-to-end customer journey from customer awareness through to advocacy. We gather insights from across an organisation to gain a full understanding of the challenges and opportunities. Ideas are benchmarked against a hierarchy of customer needs, concerns and pain-points – across all touchpoints. 

Informed thinking 
We are big believers in evidence-based design. We test experiments using representative participants (or real customers) at multiple stages of a project. We form our ideas around hypotheses, each one being an assumption at that point in time, as a project develops so do the hypotheses. As our thinking becomes more refined, our hypotheses are updated and our confidence in the proposed solution grows. 

Collaborative design 
We believe that innovative businesses and ideas are founded on teamwork and codesign. We support your internal teams with an experienced agency-side product and consulting team, working side by side to create the best results.