Remember the days when music sharing used to be a fun and intimate experience. Flashforward to nowadays, algorithms decide what we listen to, and playlists are generated almost automatically. OREO the brand that sparks playful connections wanted to bring some analogue fun and personality back into music sharing. We created OREO mixtapes, a connected packaging experience that used AI technology allowing users to transform any OREO pack into a device for crafting, personalising, and sharing mixtapes with loved ones.
Their mixtapes were printed as Spotify codes on an OREO ‘cassette’ delivered inside a pack that resembled a 90s portable cassette player along with limited edition music embossed OREO cookies.
Consumer Goods: Silver