The Liberty Marketing Group launched Balance, a financial services specialist digital marketing agency in May 2023. By mid July it had already won a large client, had been featured in the FT and Marketing Week and had a new business pipeline to cover the entire first year of targets.
We did this by making sure that the agency offering was exactly what the target market (senior marketers within finance brands) needed, by asking them and bringing them along on the journey, which resulted in them sending us briefs.
We also set out with the mission of creating the best content that any finance marketer would see this year, which we believe we achieved with our research into the state of the market when it comes to online trust, authenticity and accessibility.
With the aim of helping them please their regulators, their customers and Google all at the same time we showed 100 members of our target audience what they need to change in order to future-proof their online businesses.
Effectiveness: Silver