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BIMA Awards

The 2024 winners have been announced

By BIMA

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BIMA Digital Day

Burberry joins Microsoft as the 2024 BIMA Digital Day Challenge Partner

By BIMA

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BIMA 100

Announcing the BIMA 100 Class of 2024

By BIMA

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Latest news

Leading industry insights and opinions that matter – BIMA members highlight the news and views to keep you ahead of the curve.

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AdvertisingBusinessData

Effective Advertising Strategies for Rural Land Consultancy

By Pamela Toro, 23 Dec 2024

AdvertisingCreativeImmersive Tech

“Holiday Like Never Before” P&O Cruises first-ever immersive 3D Programmatic DOOH campaign

By Niki Hutchinson, 23 Dec 2024

Artificial Intelligence & Machine LearningDataDevelopment

Taking Control of Cloud Costs: Strategic Approach with FinOps

By Making Science, 17 Dec 2024

Artificial Intelligence & Machine LearningDataDevelopment

Unleashing Business Value with Retrieval-Augmented Generation: The Future of GenAI is Contextual

By Making Science, 17 Dec 2024

Artificial Intelligence & Machine LearningDataMarketing

Transforming Marketing, Sales, and Customer Service with GenAI

By Making Science, 17 Dec 2024

Artificial Intelligence & Machine LearningDataGrowth

Unlocking the Cloud’s Potential: A Continuous Journey to Maturity and Innovation

By Making Science, 17 Dec 2024

Artificial Intelligence & Machine LearningDataDevelopment

The Dawn of Conversational Analytics: Reflections from the GenAI + Looker Event

By Making Science, 17 Dec 2024

DataDevelopmentTech

Exploring the Future of Customer Experience with GenAI

By Making Science, 17 Dec 2024

Human BehaviourLeadership

Prioritising Mental Health at Work

By Chloe Miller, 13 Dec 2024

AdvertisingBusinessIndustry

Ecommerce Product Grids & the Rise of Position Zero for SEO

By Passion Digital, 10 Dec 2024

AdvertisingDataMarketing

The Importance of First-Party Data

By Lydia Goonetillake, 09 Dec 2024

ContentGrowthIndustry

Brave Bison acquires Engage Digital Partners to create the UK’s largest independent sports marketing agency

By Niki Hutchinson, 09 Dec 2024

BrandingBusinessDevelopment

Synergist unveils new look for agency management software

By Emmeline, 05 Dec 2024

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Sony Music joined BIMA to share knowledge, skills and expertise with the most talented people in digital. We love the work BIMA does and we’re proud to be members.

James Bassett, Head of Digital Creative, Sony Music Entertainment