The BIMA Awards 2026: Shortlist announced!

For over four decades, BIMA has been celebrating the biggest accomplishments in the UK’s digital and tech industry. This year, our theme is Eclecticity, a celebration of the sheer range, originality and unexpected brilliance shaping British digital work.

We’ll be championing those set to take our industry into the future.

And we’ll be celebrating the very best of digital in 2026 with a shortlist brimming with craft, creativity, innovation and eclectic thinking from every corner of the industry.

This year’s shortlist spans three key areas of British digital ingenuity: Campaign, Product, and Sectors & Special Categories. Finalists were chosen by a panel of exceptional judges who meticulously reviewed all entries through two rigorous rounds across the UK. Now, we’re delighted to share the results of their deliberations.

A special thanks to our headline sponsor, Webflow, for helping make this year’s Awards possible.

Your BIMA Awards shortlist for 2026 is…*

*Entries are listed in no particular order, so no clues here. You’ll have to wait until the night to find out who takes home Bronze, Silver or Gold.

Shortlist

Innovative Use of AI

• Waitrose Frontline AI Assistant
  Produced by frog for Waitrose
• Avanade Intelligent Garden
  Produced by Avanade for RHS Chelsea Flower Show 2025
• 100% Accurate and on brand, 0% Shot: Audi’s AI Production System
  Produced by Accenture Song for Audi UK

Use of Data

• Samsung Data OS: Giving Every Launch a Live Pulse
  Produced by Digitas UK, part of Publicis Groupe for Samsung Electronics UK
• PublicisGo x Lloyds Banking Group | Hunting Hidden Growth: Lloyds’ new audience-first model for incremental acquisition.
  Produced by PublicisGo – Performance Engine team for Lloyds Banking Group
• Braidr & Fieldcraft Studios – Upstream. Where the problem starts.
  Produced by Braidr & Fieldcraft Studios

Innovative Use of Digital Media

• Lloyds £5K House Deposit: Last Seen in 1996
  Produced by Publicis Go for Lloyds Banking Group
• Apart of Me – Grieving Cards
  Produced by Monks for Apart of Me
• A Wee Bit Obsessed
  Produced by Bright Signals for Commonwealth Games Glasgow 2026

Innovative Use of Social

• Purina x 1000heads – Beyond the Bowl: Turning Marine Restoration Into Social Storytelling
  Produced by 1000heads for Purina
• Pringles HOT Seat Challenge
  Produced by Tommy & Zeal for Pringles, Kellanova
• Brand Potential x MSA Safety: Your Hero’s Favourite Brand
  Produced by Brand Potential for MSA Safety

Campaign of the Year

• Purina x 1000heads – Beyond the Bowl: Turning Marine Restoration Into Social Storytelling
  Produced by 1000heads for Purina
• This Is Not AI: How Launch Built a Full-Funnel Strategy for Icelandair
  Produced by Launch for Icelandair
• The Royal Mint, Great British Treasure Hunt
  Produced by Candyspace for The Royal Mint

Experience Design (UI, UX)

• One Little Independent Records: Five Decades, One Platform
  Produced by 11:11 Studio for One Little Independent Records
• Model Health: Lab-grade biomechanics
  Produced by Mustard Navy for Model Health
• Bluey’s Library
  Produced by Jollywise for BBC Studios, Ludo Studio

Trailblazers

• Brand Currency Index by Social Element
  Produced by Social Element for The Marketing Industry
• POD LDN – Promo Tool
  Produced by POD LDN Network – Promo Tool , Umbrella Collective for Public Product
• Avanade Intelligent Garden
  Produced by Avanade for RHS Chelsea Flower Show 2025

Brand Experience

• Disrupt & Wizz Air: Let’s Get Lost London
  Produced by Disrupt for Wizz Air
• Blue Mondays – O2 Priority
  Produced by Bernadette from VCCP for Priority from Virgin Media O2
• Lloyds £5K House Deposit: Last Seen in 1996
  Produced by Publicis Go for Lloyds Banking Group

Best Digital Product

• Building a digital subscription service for the world’s oldest Sunday newspaper Produced by AND Digital + The Observer
• Enabling St Austell wholesale to thrive
  Produced by True Digital for St Austell
• ITVX – World Cup
  Produced by Candyspace and Monterosa for ITV

Transformation Project

• Engineering Growth: Re-platforming the Culture, Capability and Commercial Engine of ITVX
  Produced by ITV
• Reviving The Observer as an independent voice in liberal journalism
  Produced by AND Digital + The Observer
  
• Scaling Beyond The Shutters: Rebuilding TCMM’s Platform for Growth
  Produced by True Digital for TCMM Shutter Group

Inclusive Design

• RHP Group: Accessible by design
  Produced by Great State for RHP Group
• EnVision VR
  Produced by Brunel Design School & University of Cambridge for EPSRC
• Rooted in Access: How Kew Opened Its Digital Doors
  Produced by Manifesto for Kew Gardens

Immersive Experience (AR, VR, XR)

• EMBODY Be The Change: Violence Against Women and Girls VR Training in UK Rail
  Produced by Juice Immersive for Department for Transport / Innovate UK
• Multi-Sensory Pod
  Produced by Critical Mass for INFINITI
• Inside Chornobyl – 360° VR for the EBRD
  Produced by VISUALISE & EBRD for the European Bank for Reconstruction and Development (EBRD)

Innovative Use of Performance Media

• EverTrek: Generative Engine Optimisation for AI Search
  Produced by Noble Performance for EverTrek (Bucket List Adventure Travel Limited)
• This Is Not AI: How Launch Built a Full-Funnel Strategy for Icelandair
  Produced by Launch for Icelandair
• Hunting Hidden Growth: Lloyds’ new audience-first model for incremental acquisition
  Produced by PublicisGo – Performance Engine team for Lloyds Banking Group

Social Good

• The Arthur Tut
  Produced by Digitas for Arthritis UK
• Blowing The Whistle On Abuse
  Produced by Bright Signals for Scottish Football Association
• Apart of Me – Grieving Cards
  Produced by Monks for Apart of Me

Sector: Business (B2B)

• Making Miller’s Difference Matter
  Produced by 7DOTS for Miller
• Acticare B2B Enablement
  Produced by 4 Roads Ltd for Acticare
• Worcester Bosch Vault
  Produced by CACI Limited for Worcester Bosch, part of the Bosch Home Comfort Group

Sector: Consumer

• Purina x 1000heads – Beyond the Bowl: Turning Marine Restoration Into Social Storytelling
  Produced by 1000heads for Purina
• The Dole Tinned Hawaiian Pizza by FINN Partners
  Produced by FINN Partners for Dole Packaged Foods
  The Royal Mint, Great British Treasure Hunt
  Produced by Candyspace for The Royal Mint

Sector: Health and wellness

• Model Health: Lab-grade biomechanics
  Produced by Mustard Navy for Model Health
• One Less Thing: Making Vaccination Feel Lighter
  Produced by Bright Signals for Public Health Scotland
• The Arthur Tut
  Produced by Digitas for Arthritis UK

Sector: Services & Utilities

• HSBC Mobile App
  Produced by Accenture Song, HSBC for HSBC
• Waste not, want not. A bold brand reposition built for consultancy leadership. Produced by Think for Agecko
• EE Christmas Customer Campaign
  Produced by Digitas for EE

Agency of the Year

• Launch Online
• MSQ DX
• Space & Time

A huge thank you to all the entrants, our brilliant judges, and the BIMA Awards Steering Group for their dedication and support in making this year’s awards a success. Congratulations to everyone who made the shortlist, it’s an achievement.

Join the party

Next, it’s the award ceremony itself on Thursday 19th November, your chance to find out whether you’re a Bronze, Silver, or Gold Award winner. Get ready for a night that captures everything Eclecticity stands for, a genuine celebration of the range, originality and unexpected brilliance shaping our industry. Celebrate with us. Book your tickets HERE.

It’s going to be a night to remember and one of the biggest nights in the digital industry’s calendar, don’t miss out!

Book your tickets to the ceremony HERE.

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