Joining the Navy is a huge decision. It means committing to a life of unique pressures, testing physical and psychological endurance.
Personnel were struggling, and the Navy were dealing with poor employee satisfaction and retention. As a centuries old, complex and monolithic organisation, they needed to transform, but they didn’t know where to start and time wasn’t on their side.
Through extensive research, we discovered what life was really like for personnel. We amplified their voices; they felt undervalued, uncertain, powerless, and unsupported. They didn’t have the digital services to support them in their lives.
In three months, we delivered a digital solution that’s used by 72% of the Navy every day, accessed by smartphone from 27 countries worldwide. We created a tool so useful, it saves time every day, so empowering its people can control their experience and so personalised that they always feel valued. A tool that continues to expand and refine alongside user feedback. It’s called MyNavy and it doesn’t stand still. We’re tackling the most difficult issues in the military, outlined in the NDA section.
“I’d been struggling and needed help…Having access to information and advice through MyNavy helped me get the support I needed.”
Best Digital Transformation: Gold
The Royal Navy: