In a time of travel restrictions, we created an interactive livestream and bespoke digital platform which allowed users around the world to immerse themselves in Moncler’s #MONDOGENIUS world. No matter where fans were located, the interactive WebGL-based immersive experience enabled them to explore digitally every detail of each collection and experience unparalleled real-life performances spanning five fashion capitals across the globe.
Further elevating the experience, viewers could have rich and immersive real-time interactions with the show as well as each other through our unique LiveXP tool, while custom-made broadcast assets, emojis and gamified interactions turned the audience into participants.
Best Use of Digital/Tech in Events: Gold