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We sat down with Jean-Christophe (JC) Conti, CEO, VIOOH to talk about how the pandemic has affected the outdoor advertising industry and to learn more about what VIOOH is up to right now. For more information visit: https://www.viooh.com/
VIOOH is a global digital out of home (OOH) supply-side platform that connects buyers and sellers, making OOH easily accessible for programmatic trading. Our team of experts is pioneering the transformation of the OOH sector, championing its role in enhancing digital campaigns through the use of programmatic capabilities and data.
We are not yet three years old but have been growing fast despite the pandemic and something fantastic that happened recently is our launch in Australia, bringing the total number of markets in which our platform trades programmatically to 12. Our ambition is to reach 18 markets by the end of this year. Prior to launch, we ran an initial market pilot and the results were highly positive, demonstrating an appetite for the flexibility, transparency and smart capabilities delivered by digital out of home.
Despite a challenging 12 months for the outdoor advertising industry, we’ve been in the fortunate position of being able to continue to grow our global team. Bringing together a diverse team of individuals from across different markets and supporting them in reaching their potential is what I love most about my job.
In March I attended my first BIMA Senior Leaders roundtable. This event brought together leaders from across the industry to discuss current challenges. It’s been a particularly difficult year for all so to have the opportunity to share experiences and ask candid questions with industry peers was a welcome addition to my day.
We recently released the results of our first ever State of the Nation report for Hong Kong, which looks to understand the industry’s perceptions of programmatic OOH compared to other media channels and how it contributes to omni-channel strategies. The key findings were published in this news story by The Drum.