Nicki Mackin what she and Relativity IM aim to get out of BIMA membership this year.
“BIMA helps us support digital agencies with their data insight…” Nicki Makin
What do you love most about what you do?
Generating results – in terms of new acquisitions, commercial growth or deepening relationships. It’s wonderful to see the difference you can make to a business.
How can your business help other BIMA members?
We can help digital agencies understand how to ensure they manage their client’s data securely. We can support them with GDPR and the credentials required in advising their customers about permissions, opt ins and best practice.
We’re BIMA members because…
We want BIMA membership in 2018 to make a difference to our business through networking and thought leadership. Talking about data and best practice in managing customer data and permissions.
The best thing about BIMA membership?
The opportunity to support digital agencies with their data insight and personalisation through variable data publishing.
“We help our clients master the challenges of marketing. We give them the understanding and systems (data processing, analysis, insight and personalisation in print, web, direct mail and email) to identify and connect with more customers.