Maximising your return from fashion Google Shopping ads

By Hitsearch
10 Mar 2021

Getting your Google Shopping activity right can make a huge difference to any fashion brand’s bottom line. Take a look at Hitsearch’s top tips for setting up, running and optimising your campaigns. 

  1. Get the right foundation with good technology – from your website to the tracking tags and pixels you use and full setup of all the advertising accounts and product feeds you need
  2. Invest your time in producing excellent content and ad creative
  3. Organise your campaigns properly in Google Ads now for easier management and improvements later
  4. Plan your remarketing activity out – focus on the right creative to the most engaged users who have shown good buying intent previously
  5. Check performance daily and make adjustments as needed
  6. Use what you’ve learned in Google Ads and replicate in Bing
  7. Set up attribution models that work for your brand – it’s not all about first or last click – there are many paths to conversion
  8. Use the Google Merchant Center tools at your disposal – like linking with physical stores
  9. Choose the right partner agency to help you exceed your goals – you don’t need a huge in-house team this way

Find out more about these tips on Google Shopping ads for fashion brands

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