LAB Group Rebrands As It Enters The Next Phase Of Growth

By Gemma Kane
07 Oct 2021


LAB Group rebrands as it enters the next phase of growth, following a successful year and its latest acquisition.


London, 06th October 2021 — LAB Group has today announced the launch of its new website and group proposition off the back of another acquisition and year of continued growth.

Since forming the Group two years ago in September 2019, LAB Group has acquired Reflect Digital, Studio BLUP, AM Marketing (absorbed into Reflect Digital) and established three new agencies: Riverr, VERJ and Raised by Wolves. The Group has grown from a digital agency of 50 people to a group uniting 100+ staff across multi-disciplinary expertise in technology, marketing, data, communication and creativity. 

The rebrand is the first step in the next stage of growth as LAB looks to expand their delivery capability and grow existing specialisms in data, behavioural sciences, emerging tech, digital transformation, and ecommerce. 

Client Wins

The evolving group proposition has been integral to winning and growing clients looking for specialist expertise to help grow their brands with a unique approach. Cross group wins this year have included: Nido Student, Better Nature, Hasbean, iSky, Complete Aviation, Genesis, We are Copper, Opayo, as well as a well known law firm and a global investment bank. 

The Next Stage in Growth

As the group and agency leaders prepare for the next stage of ambitious growth, LAB Group needed to effectively communicate their unique proposition. ‘LIMITLESS at LAB’ was inspired by the possibilities of combining diverse, multidisciplinary teams across the group for experimental thinking.The proposition was also driven by LAB Group’s commitment to creating unparalleled industry solutions, by partnering with progressive brands for tangible results or by developing the IP themselves for societal change.

In addition to growing their client portfolio this year, LAB Group have remained dedicated to using their expertise for meaningful change. They have continued to develop their research in detecting vulnerable people online and have won both awards and funding for their ‘Foodbank Connector’ project, which aims to help food banks move resources to the places they are needed at the right time. 

Jonny Tooze, Group CEO said: 

“Our clients want a competitive advantage, and to do that effectively we need teams spanning a multitude of expertise. They demand that we exist on the cutting-edge of usable and effective technology, insights and creativity. LAB has come so far in the last two years and attracted a wide range of brilliantly talented people. This, in turn, is attracting more and more clients that wish to explore opportunities with us in digital, creative, and communications. The next phase of our growth is going to be the most exciting, with many acquisitions planned and a real acceleration of our group.”

Harpreet Bushell Group MD Said: 

The last two years have been quite the metamorphosis for LAB Group. Going from one agency to five brands with a new group leadership team and creating a cultivated, diverse skill set to keep at the forefront of change has been one heck of a journey. It’s the perfect time for a new look to really showcase the LAB Group mindset of our limitless potential, together, to impact brands and the world. 


Long Boilerplate

United by a common philosophy, LAB Group uses pioneering research into human behaviour to advance brands in a way that digital and creativity alone cannot do.

The Group unites multi-disciplinary expertise across technology, marketing, data-led human insights, communication and creativity. These teams are composed of experts in their own fields, working closely together to explore, challenge and push the boundaries from every angle, for brands or for societal change.

Agencies in the group include Riverr (technical strategy and implementation),  Reflect Digital (digital marketing, SEO and PPC), Studio BLUP (creative studio and emerging technology), VERJ (data and insights) and Raised by Wolves (creative communications).

LAB Group has been featured in The Drum’s Top 100 Independent Agencies and Top 100 Most Respected Agencies. They boast four BIMA 100 Class of 2021 members and have two Sitecore MVP’s amongst their ranks. 

Fuelled by a desire for innovation and possibility, LAB Group founded the Human Insights Council at BIMA (the British Interactive Media Association), and formally collaborates with partners such as The Drum to progress the industry. LAB group also has strategic partnerships with academic institutions, such as MiT and City, University of London, on research and innovation projects, focusing on social impact in digital. 

LAB Group works with progressive brands such as Danone, EA Sports, Quintain Living, Nike, Boundless, Opayo (formerly Sagepay), Citrix, COTY, Hasbro, RS Components, and many more.



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