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Generating quality leads from your law firm’s website is no easy task. When you take into account the potential new clients that already land on your website but drop off before they even enquire, there could be lots of missed business that could make a big difference to your bottom line.
Not everyone who lands on your site will be ready (or eligible) to become a client, but working with your wider marketing activity, your conversion rate optimisation efforts can help to improve user flow for those visitors who are at the point of making a decision. Small increases to conversion rate can make a big difference!
Find out more about key ways to tackle conversion rate optimisation for law firms this year.