BIMA Awards 2022 Junior ISA Silver Spoon Campaign

Produced by: Yard Digital Produced for: Wealthify


Junior ISA Silver Spoon Campaign

Wealthify’s brand is based around making investment knowledge more accessible to ordinary consumers. Wealthify partnered with Yard to raise brand awareness, increase search rankings and organic traffic: specifically for its Junior ISA product.

Our campaign involved surveying 2,000 parents in the UK to find out what parents’ priorities are when it comes to saving for their children. Given the record high current cost of living, we knew this data would be incredibly topical and relevant to journalists. One of the key findings from our survey: 45% of parents earning more than the average UK salary still felt that they did not earn enough to save for their children’s future.


We rolled out an outreach strategy targeting national/relevant news outlets with high domain authority. As a result, we absolutely smashed our targets by delivering 92 pieces of coverage, including 52 backlinks from top-tier media outlets, including The Daily Mirror and iNews. As a result, we also secured radio coverage on Times Radio’s Breakfast Show: a first for Wealthify with a PR campaign.

Our four-month project took Wealthify from position 19 to 6 (page 1 of Google for the first time in 12 months), delivering a 233% increase in organic traffic YoY.


Most Effective Digital Campaign: Bronze

Get to know the Yard Digital team

  • Digital PR & Outreach Executive: Emma Malcolmson
  • Head of Campaigns: Louise Ali
  • Digital PR & Outreach Executive: Monika Metodieva