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Digital enterprises need to make the most of every resource to serve their customers. Where there
It is not enough to
In fact, this is the core of the authentic customer relationship for any digital business today – to build trusted relationships that stand the test of time through frictionless, customer-centric delivery on their brand promise.
Even more, the evolution of legislation is mandating that enterprises be customer-centric in terms of data privacy by providing standards and rules for being transparent with customer data collection and usage protocols. In 1995, the Data Protection Directive was put in place to regulate the processing of personal data within the European Union; it remains an important component of EU privacy and human rights law today. The Data Protection Act of 1998 defines UK law on the processing of data on identifiable living people. It is the main piece of legislation that governs the protection of personal data in the UK.
Most recently, the European Union’s General Data Protection Regulation (GDPR) obtained final approval in April 2016. Despite Brexit, U.K. businesses will face more and more tightened legislation on privacy; it is the trend in the free world.This means that:
The GDPR will be enforced after a two-year transition, beginning on May 25, 2018, replacing the national laws and regulations based on the 1995 EU Data Protection Directive and reaching companies that target EU consumers from outside the EU.
This all poses questions for enterprises as to how their brand image and customer loyalty could be affected. The target is for enterprises to be frictionless in their ability to respond to their customers as their priority WITH customer data privacy being at the core of all systems, touchpoints and workflows.
Legislation should not be the only reason your enterprise addresses customer data privacy. To sustain an irrefutable competitive edge through customer loyalty over time, the entire enterprise must be frictionless in meeting the needs and expectations of their customers – with respect, trust and transparency.
Jahia is more than a content management system to help
About the Author:
Stéphane Monier, VP of Business Development EMEA, joined Jahia in 2007 and is responsible for anticipating internet technology trends to address the needs of Jahia’s customers and partners, delivering global solutions and creating long-term value for all parties involved. He is focused on customer satisfaction and is known for his passion for technology and what it can do for customers.