The number of social media users has increased by over 10% in the past year and is expected to reach around 4.9 billion active social media users by the end of 2023. Surprisingly, 37% of the top insurance companies are not present across all five of the social media platforms our team tested for, missing out on reaching their target audience with an extra touch point.
Social media is a free channel to increase visibility and direct relevant traffic to your insurance company’s site. It was seen in our research that many organisations have a little to no presence, ignoring a free platform that could educate and entice a large number of potential customers and employees looking for information about the sector.
Social media is just one of the digital aspects we cover in our sector report. We tested the global top 100 insurance companies across 10 areas of a successful marketing strategy. The report has highlighted the urgent need for digital transformation in insurance.