Instead of what was once primarily a word-of-mouth reliant service, law firms now need to have a strong online presence in order to achieve their goals and objectives, whether that’s an increase in enquiry form sign ups, a steady rise in referrals or more accepted cases. If the digital marketing strategy that your law firm currently has in place isn’t quite working as you thought it would, perhaps it’s because it’s simply too sales focussed. It’s time to make people more aware of your what your law firm is all about, by increasing your brand awareness online and offline.
Increasing law firm brand awareness will take a coordinated strategy or online and offline marketing activity. With the goal for your law firm to get noticed and remain at front of mind for potential new clients, we look at the tactics that you can use to increase brand awareness.
For more information about legal marketing, or marketing for any other sectors, such as retail or insurance digital marketing, get in touch with Hitsearch.