Imagine Better Series: The Future of Call Tracking

In today’s digital era, businesses are constantly seeking innovative ways to enhance their marketing strategies and maximise their return on investment (ROI). Call tracking emerges as a powerful tool that empowers businesses to optimise their digital marketing campaigns, gain valuable customer insights, and drive revenue growth. That’s why we partner with Infinity and are a Hub Certified Partner.

To delve into the transformative impact of tracking calls and where the future of this technology is heading, we invited Alex Hoffmann, our Managing Partner at Passion Digital and Chris Browne, Head of Insights at Infinity for an insightful discussion. Together, they explored the significance of call tracking in today’s business landscape and envisioned its future trajectory

How Infinity Call Tracking Will Revolutionise Your Business

Here is how we prepare for the future of call tracking and how this will change in the future:

• Omnichannel marketing is growing and there are numerous touchpoints for the customer, this means that having visibility over all data not just for calls, but across the customer journey, will help you make smarter decisions
• Track call data to identify trends and patterns in customer behaviour. This information can be used to improve your marketing campaigns and target the right audience
• Use the data that you have available, Infinity call tracking offers really insightful data on what happens on a call made to your business. This even includes what the sentiment of the call was, which will help marketers pivot strategies to continue to deliver the best quality leads

Benefits of Call Tracking

The benefits of call tracking are multifaceted, contributing to overall business success:

• Enhanced ROI: Call tracking provides the missing piece in the ROI puzzle, enabling businesses to measure the true value of their marketing campaigns by factoring in phone call conversions. This comprehensive data empowers businesses to make informed decisions that maximise their return on investment

• Optimised Marketing Spend: With call tracking data in hand, businesses can pinpoint the marketing channels and campaigns that are generating the most valuable phone calls. This insight allows for strategic budget allocation, ensuring that marketing resources are directed towards the most effective channels, ultimately reducing cost per lead and cost per acquisition

• Elevated Customer Experience: Call tracking data can be leveraged to improve customer experience by identifying the most call-intensive pages on a website. By optimising these pages for ease of contact, businesses can streamline the customer journey and enhance satisfaction

• Deeper Customer Understanding: Call tracking offers a wealth of information about customer behaviour, including keywords searched, product interests and pain points. This knowledge empowers businesses to refine their marketing messages, target the right audience segments, and personalise customer interactions

Watch the Video Interview 

For a deeper dive into the transformative impact of call tracking, watch our insightful interview with Alex Hoffmann, Managing Partner at Passion Digital and Chris Browne, Head of Insights at Infinity.

Overall, call tracking is a valuable tool for any business that wants to improve its digital marketing campaigns and drive more revenue. It’s easy to set up and use and it can provide valuable insights into customer behaviour and the performance of your marketing campaigns.

The future of call tracking is now – organisations leveraging call analytics tools can reduce average handling time by 40%. If you’re not sure where to begin with call tracking software, please get in touch with us to learn more and Imagine Better attribution for your campaigns.