How to use A/B and Multivariate Testing in Sitecore

By Codehouse
16 Oct 2020

When it comes to your website and your digital marketing, how do you really know which content is the most engaging? That’s where A/B testing (split testing) and multivariate (MV) testing can help.

A/B testing and MV testing allows marketers to determine the effectiveness of digital content –  what content best delivers against marketing and business goals.

A/B testing and multivariate testing delivers better customer experiences, and better results. 

The Sitecore Experience Platform is a powerful content management system. It has out-of-the-box testing capabilities that support A/B and multivariate testing. 

Learn more about how to use A/B and multivariate testing in Sitecore.


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