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When it comes to your website and your digital marketing, how do you really know which content is the most engaging? That’s where A/B testing (split testing) and multivariate (MV) testing can help.
A/B testing and MV testing allows marketers to determine the effectiveness of digital content – what content best delivers against marketing and business goals.
A/B testing and multivariate testing delivers better customer experiences, and better results.
The Sitecore Experience Platform is a powerful content management system. It has out-of-the-box testing capabilities that support A/B and multivariate testing.
Learn more about how to use A/B and multivariate testing in Sitecore.