How to make sure your website meets customer expectations

By Madeleine Shone
30 Jun 2020

Audiences expect an effortless experience when using a website for the first time. Navigation should be intuitive and responsive to the user’s needs and motivations. User’s return to websites where their needs are met easily without fuss or confusion. If your organisation needs to implement a more user centric online experience, implementing these five UX design principles will drive conversions and deliver results.

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