Conversion rate optimisation (CRO) is the process of identifying improvements to digital products, implementing them and testing to check that they have a positive impact. CRO can be used to improve any measurable metric that is on your website that align with your business’s KPIs.
When implementing a CRO program, there are 5 important steps to follow which can help you on your way to CRO success. http://www.bekagool.com/news-and-insights/conversion-rate-optimisation-strategy/