How to get a harmonised view of customer profiles

By Ultimedia
23 Mar 2022

Customers expect seamless experiences from the brands that they engage with and are most likely to do business with brands that offer experiences that are tailored to their behaviours and preferences.

Using a customer data platform (CDP) that has the power to act in real-time across every channel to unify customer profiles is key to building sophisticated and relevant experiences. In 2021 leading CDP, Zaius was acquired by Optimizely (Episerver) to enhance their existing offering to their customers. Learn more about Episerver Customer Data Platform and its benefits.

BrandingDevelopmentGrowthIndustryMarketingStrategy

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