Imagine you’re at a bustling industry conference. Everywhere you turn, marketers from different sectors—tech, luxury goods, entertainment—are exchanging insights. Each conversation offers a new perspective and a fresh angle on common challenges. Now, imagine capturing those conversations, distilling their value, and sharing them with the world. That’s exactly what we set out to do with our ‘Ask the Expert’ blog series.
At Mr Digital, we believe that the best insights come from collaboration. So, instead of speaking alone, we chose to build a platform where voices from different industries converge—a space where marketing leaders share their expertise, challenge conventional thinking, and spotlight emerging trends. But this initiative isn’t just about creating content; it’s about fostering B2B partnerships that benefit everyone involved.
Through a combination of automated LinkedIn outreach, targeted email campaigns, and carefully crafted questionnaires, we reached out to over 500 marketing professionals from various industries. The response? Expert contributions from leading brands like Keepme.ai, Whisky 1901, Lumina Marketing, and Toikido.
So far, the initiative has produced two in-depth blogs, each showcasing expert perspectives on key marketing challenges. But beyond the content, this series is also a masterclass in leveraging B2B collaborations—driving backlinks, boosting brand visibility, and building authority not just with our audience, but with search engines too. In fact, a study by Ipsos found that 47% of consumers were more likely to remember a brand after seeing it in a collaboration, compared to 38% who remembered the brand when it was seen alone.
Let’s take you behind the scenes of our ‘Ask the Expert’ blog series, exploring how we’ve turned collaborative content into a tool for mutual growth, and why B2B partnerships are a cornerstone of modern digital marketing success.
The success of our ‘Ask the Expert’ blog series comes from a clear, well-executed strategy that prioritises quality content, targeted outreach, and meaningful collaboration. Here’s how we approached it.
From the beginning, we chose to focus on depth and value rather than producing content for the sake of volume. So far, we’ve published only two blogs, but each offers rich insights from experienced marketing leaders.
The first blog, “Building Customer Relationships: What Marketers Think Matters Most in 2025”, explores the evolving nature of customer relationships.
The second, “The Most Important Marketing Metrics: What Marketing Managers Are Prioritising in 2025”, delves into the key performance indicators marketers are focusing on for success.
Both blogs are more than just articles—they are platforms for expert-led discussions, offering valuable insights to our readers and building content authority for search engines.
To gather expert contributions, we implemented a combination of automated outreach and personalised communication. Using LinkedIn Helper, we ran targeted outreach campaigns to connect with marketing leaders across various industries. This tool allowed us to automate connections and follow-ups while keeping the outreach personalised and professional. Alongside this, we conducted manual email outreach, reaching out directly to prospects with tailored invitations to participate in the series.
Since the project’s inception, we have contacted over 500 industry professionals, expanding our network and sourcing insights from a diverse group of marketing experts.
To ensure each blog provided valuable and engaging insights, we crafted detailed questionnaires for our contributors. These questionnaires were designed to guide their responses while allowing room for their unique perspectives. We focused on gathering practical insights and actionable advice, ensuring that the content would be both informative for our audience and authoritative for search engines.
Our initial outreach attracted contributions from top marketing leaders, including:
By prioritising meaningful outreach and expert collaboration, we have created a blog series that offers genuine value to readers while also providing a platform for our contributors to showcase their expertise. The initiative has strengthened our B2B relationships, boosted brand visibility, and established content authority in the eyes of both our audience and search engines.
The ‘Ask the Expert’ blog series is more than just a content initiative—it’s a demonstration of how B2B collaborations can drive mutual growth. By partnering with marketing leaders from different industries, we have created a platform that benefits both Mr Digital and our contributors, expanding our reach and boosting content authority.
At the heart of this project is the idea of mutual benefit. By featuring expert contributions from leading marketers, we add depth and authority to our content. In return, our contributors gain valuable exposure to new audiences and benefit from high-quality backlinks to their websites. This win-win exchange strengthens both parties’ online presence and authority.
For contributors, being featured on a respected digital marketing platform like Mr Digital positions them as thought leaders in their industries. For Mr Digital, these collaborations add valuable perspectives to our content, making it richer and more engaging for readers.
Expert insights are powerful because they add credibility and authenticity to content. Instead of just sharing our own opinions, we incorporate the voices of industry leaders with real-world experience. This not only enhances the quality of our blogs but also positions them as trusted resources for both readers and search engines.
Search engines value expert-driven content, recognising it as more authoritative and reliable, which contributes to improved SEO rankings. Additionally, backlinks from our contributors’ websites further signal to search engines that our content is valuable, boosting our domain authority.
Collaboration doesn’t end with publishing a blog—it extends to promotion. Each expert and their company helps share the content through their networks, creating a ripple effect that broadens visibility for everyone involved.
We and our contributors leverage:
Through these combined efforts, both Mr Digital and our collaborators benefit from:
Our ‘Ask the Expert’ blog series is enriched by insights from marketing leaders across industries, each offering unique perspectives on digital marketing strategies and trends. Here’s how their contributions added value to the conversation:
Hilary McGuckin, Director of Marketing at Keepme.ai shared how AI-driven customer relationship management can enhance retention through predictive analytics and automation. Her insights highlighted the role of data-driven personalisation in building stronger, longer-lasting customer relationships.
Faye Shilston, Marketing Director at Whisky 1901 Ltd offered a luxury market perspective, emphasising how personalised storytelling and exclusive experiences drive customer loyalty. She explored how content marketing can balance exclusivity and accessibility, deepening emotional connections with high-end consumers.
Cara Kjelstrup-Johnson, Marketing Director at Lumina Marketing provided insights on B2B digital marketing trends, highlighting the importance of account-based marketing (ABM) and aligning content with the buyer’s journey. Her contribution underscored how measuring lead quality and engagement rates is crucial for B2B success.
Andrew Matjaszek, Head of Marketing at Toikido Ltd brought a unique perspective from the entertainment and toy industry, discussing how content marketing can extend brand narratives beyond products through community-driven engagement. He shared which metrics—like social engagement rates and video views—drive brand visibility and customer loyalty.
These expert contributions, drawn from diverse industries, showcase how content marketing, when tailored to audience needs, builds authority, engages audiences, and drives real results.
The success of our ‘Ask the Expert’ blog series goes beyond gaining backlinks—it’s about building lasting relationships, expanding reach, and driving mutual growth. Here’s how our B2B collaborations create value beyond SEO:
Brand Awareness: Collaborating with experts from other industries introduces both Mr Digital and our partners to new audiences. As contributors share their featured blogs across their networks—on LinkedIn, company websites, and newsletters—both brands gain visibility within wider professional circles.
Networking & Relationship Building: B2B collaborations open doors to stronger industry connections, which often lead to future opportunities. Through this series, we’ve connected with marketing leaders from various sectors, establishing relationships that could evolve into joint projects, partnerships, or co-marketing initiatives.
Thought Leadership: Expert contributions don’t just add opinions—they enrich conversations. By inviting industry leaders to share insights, we collectively build a resource that positions everyone involved as a thought leader. Contributors benefit from increased authority, while Mr Digital enhances its reputation as a hub for industry expertise.
SEO Authority: Backlinks may drive SEO, but it’s the depth and quality of expert-led content that builds authority with search engines. By incorporating contributions from seasoned professionals, we create content that is more informative, credible, and search-optimised, leading to better rankings and increased organic traffic.
The success of our first two blogs is just the beginning. Here’s where we’re headed next with the ‘Ask the Expert’ series:
Expanding the Network: We plan to reach out to marketing experts from new industries, broadening the range of insights we can offer. From tech startups to sustainability-focused brands, we aim to create an even richer dialogue that benefits our readers.
Exploring New Content Formats: We’re looking beyond blogs and considering formats like video interviews, expert panels, and podcast episodes. These formats will allow us to engage audiences in new ways and bring expert insights to life.
More Industry-Specific Topics: We intend to explore niche areas such as:
These expansions will not only diversify our content but also attract a broader audience while continuing to deliver value and authority.
The ‘Ask the Expert’ blog series is more than just a content initiative—it’s a testament to how B2B collaborations drive mutual growth. By bringing together marketing leaders from different industries, we’ve created a platform that offers value to readers, visibility to contributors, and authority for everyone involved.
Through this series, we’ve:
But this is just the start. As we expand into new industries, formats, and topics, we look forward to making ‘Ask the Expert’ a leading voice in digital marketing conversations. Want to be featured in our next ‘Ask the Expert’ blog? Contact Mr Digital today and join our growing network of industry leaders. Together, we can build content that informs, engages, and drives results.