Up to 70% of potential customers are likely to be more loyal to a brand if the organisation understands their unique needs. Having AI learning and Big Data processing baked into your organisation’s solution gives organisations the tools to provide website users a one on one experience, ultimately driving conversion rates. Naturally, up to 80% of people that experience a tailored journey are more likely to finalise a purchase/conversion.
Just under 90% of organisations have ‘invested’ into personalisation but the promise never gets delivered. Typically failure of implementation comes down to the platform cost, capabilities and poor or lack of digital partnerships. Making sure your business picks the right technology to future proof marketing results.
Finding a platform that beats competitors on cost, products and scalability is paramount. That is why we compared the two platforms that state to be inquisitive in personalisation and experimentation. Read the comparison on Monetate vs Optimizely and find out why only 53% of verified KIBO users would recommend the platform to others.