A robust ecommerce site is one of the building blocks to a successful digital strategy. As the requirements to be competitive on the internet increase, marketing teams need a one-stop-shop option where all maintenance, fixes and publishing can take place. Increasing efficiency will allow for teams to save time on admin and increase productivity in house.
75% of customers have a higher chance of purchasing if your organisation’s site recognises them and recommends products based on previous time on site. Achieving this with a lower cost ecommerce solution can be difficult as the need for further investment is required and depending on the platform’s capabilities, may not include the technology to create a unique experience for all users.
Those responsible for websites spend a lot of time researching the correct technology for their business’ digital roadmap that includes key considerations such as budget, ambition and future innovation. That is why we did it for you, read our guide on Optimizely vs Shopify.